Our story
Global freshness, delivered daily.
About roveg
Reliable, flexible, and leading — with a passion for exotic produce, fruits, and vegetables, we are the connecting link between growers, retailers, and hospitality professionals. Fresh from field to customer, we import and export a wide range of healthy products worldwide, in small packages or large volumes
Roveg is a Dutch, entrepreneurial, and sustainable family business with a vast international network. From our distribution centre in Waddinxveen, equipped with advanced cooling and ripening facilities, we are at the forefront of food safety, logistics, and ripening. The day a seed is planted, is not the day the product is consumed. At Roveg, we understand that better than anyone. That’s exactly why we are your partner in the fresh produce market.
We grow together with you.
Sourcing from
At Roveg, we source our fruits and vegetables from over 59 countries worldwide. From sweet mangoes from Peru to vibrant pitahaya from Vietnam and citrus fruits from South Africa, every product comes from growers we trust and work closely with. We follow the seasons across the globe to ensure year-round availability, always harvesting the right product at the right time.
Thanks to strong partnerships and local expertise, we can guarantee freshness, quality, and food safety from farm to final destination. Every shipment reflects the care, climate, and craftsmanship of its origin. This is how we bring the world of fresh produce together.
How we do it
At Roveg, we bring exotic fruits and vegetables to the world with speed, freshness, and reliability. Our mission is to deliver healthy produce year-round through innovation, competitiveness, and a commitment to going the extra mile.
With expertise in mixed shipments, flexible packaging, and dedicated ripening facilities, we ensure products like mangoes and avocados arrive Ready to Eat and at peak quality. Serving supermarkets and wholesalers worldwide, we aim to be the trusted partner that connects the fresh world together.
Where freshness begins: From our grower's fields
Our journey starts in the fields, where fruits and vegetables are carefully cultivated with expertise and care. By working closely with trusted partners, we ensure every harvest meets the highest standards of freshness and quality. From planting to picking, it’s this dedication in the fields that makes it possible for us to deliver healthy produce to markets around the globe.
Our Partners
At our core, we believe trade is more than just moving products across borders—it’s about people, relationships, and shared growth. Over the years, we’ve built close partnerships with growers and suppliers who not only provide us with exceptional produce but also welcome us into their communities.
Take Agrodan, one of our trusted mango suppliers. Our relationship goes far beyond business transactions. Together, we’ve worked side by side to support local development, and one of our proudest moments was helping to build a school in their community. For us, this is what true partnership means: creating opportunities that last longer than a harvest season and positively impact the lives of the families behind the produce.
By strengthening these human connections, we ensure that every box of fruit we ship carries with it not just quality, but a story of collaboration, care, and commitment.
